Willow & Indie is a new baby clothing brand aimed at newborns through to age five.
The brief was to create full branding for the start-up which would be selling through online partners such as Etsy, Facebook and Instagram.
A concept board was presented with various routes and the graphical route was the winner, which felt more modern, funky and less stereotypical. A muted pastel colour palette was explored and patterns created for use on packaging, web backgrounds, tags and labels.
In addition, several logo iterations were explored to work in conjunction with the background patterns and simplistic logos were also created for embroidery and clothing tags.
Branding was also implemented across social media platformswith call to action buttons and web banners.