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Willow & Indie Brand Identity
Brand Identity

Willow & Indie Brand Identity

By Aim CreativeMarch 23, 2021July 21st, 2021No Comments

Willow & Indie is a new baby clothing brand aimed at newborns through to age five.

The brief was to create full branding for the start-up which would be selling through online partners such as Etsy, Facebook and Instagram.

A concept board was presented with various routes and the graphical route was the winner, which felt more modern, funky and less stereotypical. A muted pastel colour palette was explored and patterns created for use on packaging, web backgrounds, tags and labels.

In addition, several logo iterations were explored to work in conjunction with the background patterns and simplistic logos were also created for embroidery and clothing tags.

Branding was also implemented across social media platformswith call to action buttons and web banners.

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