Wickhams Wine is an online wine merchant and wanted a better experience fortheir customers when they received their wine delivery. Currently their shippercase is despatched as an unbranded brown corrugated box and they also wantedto strengthen consumer awareness about their eco packaging.
Initially an idea of a shipper case with a central tear strip was proposed which ran through a liquid pour of wine from one side of the box to the other, however due to increasing production costs, the design was adapted to be simplified.
Then due to further print cost increases, the box format was simplified furtherand printed on brown corrugated carton.
An additional leaflet was created to go inside the shipping case to raise awareness about the recyclability of the mailer packaging and to givesome insight into various aspects of the wine available.