The Perennial Gardener is a local business, providing high-end landscaping and gardening services in the Bedfordshire and Hertfordshire area. A new identity was required to reflect the business’s quality offering and attract a similar customer base.
The Perennial Gardener is an all-year-round service, come rain or shine. It was imperative to reflect this in the company’s new logo. To do this, a watermark incorporating symbols reflecting all weather types was created. The crisp lines and minimalistic design were utilised to represent The Perennial Gardener’s meticulous service, leaving landscapes picturesque and refined.
A personal element was an important aspect in this brief; therefore, the maple leaf took centre stage at the ‘heart’ of the design because Canada is close to The Perennial Gardener’s heart.
A vast majority of The Perennial Gardener’s customers prefer to receive traditional based paperwork and therefore printed stationary was imperative to the company’s design. The stationery was printed on natural, recycled stock as the environment plays a key role in The Perennial Gardener’s business. A light green watermark was placed on the invoice, letterhead and reverse of the business card. A blind emboss stamp was also commissioned to stamp onto items like envelopes, and vehicle signage was also created in the form of magnetic decals.