Simpicitea is a young vibrant business created by an avid tea drinker who created her own bespoke tea blends for friends and family during lockdown to help lift their moods and improve their well being. As the blends were so well received, it gave her the idea to turn her creations into a business. The five blends are bespoke flavour creations, created for healthy living and use natural, whole ingredients.
The client wanted a design that was modern and vibrant. A graphical leaf icon representing a tea leaf tip was devised and the leaf shape was reinforced throughout the design, subtly in the background pattern and more boldly on the front of the packaging to house the main selling information and illustration.
Illustrations were created in-house for the blend ingredients, which helped to reinforce the flavours of each tea blend. The client also wanted unique product titles, which were explored and copy written.
Eco messaging was an important factor on the packaging as all parts of the product is recyclable or biodegradable and so a device on the back of pack was created to call out this information.
A home page design along with visualisation and in-house product photography which was also commissioned for social media promotion and web site content creation.
“Marisa at Aim Creative has been amazing, I am so happy to have worked with her, her knowledge and expertise is great and she understood my vision so well. I would highly recommend her for any business ideas. Thank you so much.”