Safeheadspace is an Instagram account run by a mental health advocate and blogger. Safeheadspace spreads the positive message of opening up about mental health, which is translated through the use of bright, uplifting colours.
The brief was to incorporate hot pink and bright yellow into the brand, while also utilising a colourful rainbow. The deliverables consisted of a logo suite, branded background patterns, social media assets, an Instagram aesthetic, merchandising assets and a style guide. Colour development and proofing was also performed to ensure consistency between print and digital assets.
Balancing the bright colours and the rainbow without clashing was a challenging aspect of the design and great care was taken to ensure the branding was bright and lively whilst retaining an element of simplicity.
The final result is a design which is both on-trend and eye-catching, bringing positivity to its consumer audience.
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