Nick Peck Tennis approached Aim Creative with the view to create a modern, simplistic logo for his tennis coaching company.
The old logo was very outdated and was in need of much modernisation. The chosen route was based on hand drawn initials, italicised for forward movement, with use of negative space to cut through the initials creating the momentum of the tennis ball.
A horizontal and stacked logo was part of the brief, along with a social media icon and a simplified logo for T-shirt printing (using the initials only).
