The creator of little Boo Boo is passionate about selling eco, sustainable and environmentally friendly toys, through her online toy shop.
The brief was to create full branding that would allow the owner to engage with suppliers in order to facilitate dialogue to source products for her own branded toys.
The deliverables included logo design and creation and then application across a wide range of formats such as a web site and e-commerce pages, mailer box packaging, branded packaging, toy branding, tags, advertising, pattern creation, social media assets, icons, photography and font styling.
Little Boo Boo represents a soft cuddly toy that is dear to the beholder and so the idea of a soft floppy bunny was the winning concept, encased by an organic pebble shape.
2 additional, floppy characters were created which allowed the full set of characters to come to life by interacting with the soft organic background shapes.
A beautiful, muted colour palette was chosen, which supported and enforced the natural, eco theme.