Fresh & Natural Herbs sells high quality, fresh, cut herbs. The client already had a design for its packaging labels and wanted a complimentary leaflet for each herb to support the sales. However, the old design was in serious need of a more modern look to promote consumer appeal and had some serious legal discrepancies, along with a design that had not been considered for adaption to different herbs.
Once the problems had been discussed, a completere-design was agreed and some foundations laid outfor range navigation to aid herb identification with the leaflet and packaging in mind. A bright and striking colour coded band was added to the leaflet and packaging with a brief description of the herb usage. The use of high quality stock library imagery helped reinforce the quality of the product on the leaflet.
The packaging benefited from removal of photography, which was not needed as the product was sold in a clear bag and thus saving the client unnecessary fees.
“Very professional. Understood the brief really well.”