Forest Dental is a new private dental practice in the heart of the New Forest, set in a beautiful listed building. The client wanted a modern, yet classic logo that would cater for a higher end clientele.
A range of concepts were presented with the Tree concept being carried forward for development. The idea being that the tooth formed the trunk and roots of the tree. A great deal of styling was requested by the client, including leaf and trunk shape development and font styling in serif and sans serif. A colour proof was also commissioned for managing expectations.
The logo was also designed to work in a horizontal format as the shop front signage had a very small but wide area to display the logo.
A comprehensive logo suite was supplied, along with a brand board.