Brilliant Brazilian is a female waxing company which up until now, has managed to build a large client base with only a Facebook page. The company decided to create a website and commissioned Aim Creative to create a suite of blog icons to cover categories that were difficult to represent via photographic images.

Initially, a mood board was presented with a variety of icon styles applied to one of the six categories. The chosen style was developed further and expanded into the remaining categories seen below. The designs incorporated smooth, flowing lines to represent a carefree nature and flawless finish gained through female waxing. In the background of each icon is a subtle fig leaf pattern, which is featured in the company’s new logo to reinforce the brand identity (see separate blog).