Brilliant Brazilian commissioned Aim Creative to recreate their logo for their new website. Although the previous logo served its purpose, the client did not feel connected to it and wanted something that, in their words, they ‘would love’.
Three options were drawn up for the client to choose from, ranging from a very modern, graphical style to a more illustrative style. The border was removed from the previous logo and the slightly outdated fig icon was modernised and refined. The font was also updated from a standard type face with some subtle changes and the logo simplified to a single, eye-catching orange colour.