Allen Commercial Interiors Ltd is primarily a mezzanine floor company that expanded into commercial interior refurbishment due to the needs of their existing customers, effectively offering a complete commercial interior solution.
A logo was created for each part of the business, using the same brand identity so that customers would become familiar with and could clearly see the different areas of the business.
The arches above ‘Allen’ allude to a roof structure and draw attention to the family name, an effect that is introduced on the van signage via the large, sweeping blue curves. The bright blue and orange colours present modern colour cues, creating a fresh and attractive image to capture customers’ attention. This is carried across to multiple formats such as business cards and vehicle signage.